Nana Messerer
Technical Product Designer | AI-driven UX | Design-Development Integration
Nana Messerer
Technical Product Designer | AI-driven UX | Design-Development Integration
Nana Messerer
Technical Product Designer | AI-driven UX | Design-Development Integration
Nana Messerer
Technical Product Designer | AI-driven UX | Design-Development Integration
Nana Messerer
Technical Product Designer | AI-driven UX | Design-Development Integration
ABOUT ME
Tel Aviv based Product Designer passionate about solving complex user problems through thoughtful research and systematic design thinking. I specialize in transforming overwhelming business workflows into clear, intuitive experiences that users actually want to use. Known for building scalable design systems, and turning user insights into product strategies. My technical background enables deep collaboration with engineering teams to ensure designs are both ambitious and achievable.
WORK EXPERIENCE
Startup
Product Designer
2025 – Present
UX strategy for AI-powered document intelligence platform.
- Initiated and led product consolidation strategy resulting in 30% faster feature delivery and 50% reduction in user workflow complexity
- Designed AI-powered documents analysis tool
- Validated design decisions through user research methodologies
Startup
Product Designer
2025 – Present
UX strategy for AI-powered document intelligence platform.
- Initiated and led product consolidation strategy resulting in 30% faster feature delivery and 50% reduction in user workflow complexity
- Designed AI-powered documents analysis tool
- Validated design decisions through user research methodologies
Startup
Product Designer
2025 – Present
UX strategy for AI-powered document intelligence platform.
- Initiated and led product consolidation strategy resulting in 30% faster feature delivery and 50% reduction in user workflow complexity
- Designed AI-powered documents analysis tool
- Validated design decisions through user research methodologies
Startup
Product Designer
2025 – Present
UX strategy for AI-powered document intelligence platform.
- Initiated and led product consolidation strategy resulting in 30% faster feature delivery and 50% reduction in user workflow complexity
- Designed AI-powered documents analysis tool
- Validated design decisions through user research methodologies
Startup
Product Designer
2025 – Present
UX strategy for AI-powered document intelligence platform.
- Initiated and led product consolidation strategy resulting in 30% faster feature delivery and 50% reduction in user workflow complexity
- Designed AI-powered documents analysis tool
- Validated design decisions through user research methodologies
WORK EXPERIENCE
WINN.AI
Product Designer
2024
Comprehensive UX for B2B sales intelligence platform powered by generative AI.
- Built atomic design system with 40+ components, accelerating development velocity
- Collaborated with ML engineers to design AI model outputs into user-friendly interfaces
- Migrated design workflow from Adobe XD to Figma, improving developer handoff accuracy
WINN.AI
Product Designer
2024
Comprehensive UX for B2B sales intelligence platform powered by generative AI.
- Built atomic design system with 40+ components, accelerating development velocity
- Collaborated with ML engineers to design AI model outputs into user-friendly interfaces
- Migrated design workflow from Adobe XD to Figma, improving developer handoff accuracy
WINN.AI
Product Designer
2024
Comprehensive UX for B2B sales intelligence platform powered by generative AI.
- Built atomic design system with 40+ components, accelerating development velocity
- Collaborated with ML engineers to design AI model outputs into user-friendly interfaces
- Migrated design workflow from Adobe XD to Figma, improving developer handoff accuracy
WINN.AI
Product Designer
2024
Comprehensive UX for B2B sales intelligence platform powered by generative AI.
- Built atomic design system with 40+ components, accelerating development velocity
- Collaborated with ML engineers to design AI model outputs into user-friendly interfaces
- Migrated design workflow from Adobe XD to Figma, improving developer handoff accuracy
WINN.AI
Product Designer
2024
Comprehensive UX for B2B sales intelligence platform powered by generative AI.
- Built atomic design system with 40+ components, accelerating development velocity
- Collaborated with ML engineers to design AI model outputs into user-friendly interfaces
- Migrated design workflow from Adobe XD to Figma, improving developer handoff accuracy
WORK EXPERIENCE
Cello
Product Designer
2023
Complete UX/UI design process for mobility platform serving 10,000+ daily users.
- Conducted user onboarding research identifying pain points affecting user journey
- Designed scalable design system ensuring consistency across 15+ product features
- Developed collaborative design-development workflow achieving 98% design-to-code fidelity
Cello
Product Designer
2023
Complete UX/UI design process for mobility platform serving 10,000+ daily users.
- Conducted user onboarding research identifying pain points affecting user journey
- Designed scalable design system ensuring consistency across 15+ product features
- Developed collaborative design-development workflow achieving 98% design-to-code fidelity
Cello
Product Designer
2023
Complete UX/UI design process for mobility platform serving 10,000+ daily users.
- Conducted user onboarding research identifying pain points affecting user journey
- Designed scalable design system ensuring consistency across 15+ product features
- Developed collaborative design-development workflow achieving 98% design-to-code fidelity
Cello
Product Designer
2023
Complete UX/UI design process for mobility platform serving 10,000+ daily users.
- Conducted user onboarding research identifying pain points affecting user journey
- Designed scalable design system ensuring consistency across 15+ product features
- Developed collaborative design-development workflow achieving 98% design-to-code fidelity
Cello
Product Designer
2023
Complete UX/UI design process for mobility platform serving 10,000+ daily users.
- Conducted user onboarding research identifying pain points affecting user journey
- Designed scalable design system ensuring consistency across 15+ product features
- Developed collaborative design-development workflow achieving 98% design-to-code fidelity
WORK EXPERIENCE
ZoomInfo
Product Designer
2022 – 2023
UX design for enterprise B2B platform serving 25,000+ business users.
- Designed scalable UI solutions resulting in 30% improvement in task completion rates
- Established user-centered design methodology reducing post-launch iterations by 50%
- Led design system implementation supporting 40% increase in feature release velocity
ZoomInfo
Product Designer
2022 – 2023
UX design for enterprise B2B platform serving 25,000+ business users.
- Designed scalable UI solutions resulting in 30% improvement in task completion rates
- Established user-centered design methodology reducing post-launch iterations by 50%
- Led design system implementation supporting 40% increase in feature release velocity
ZoomInfo
Product Designer
2022 – 2023
UX design for enterprise B2B platform serving 25,000+ business users.
- Designed scalable UI solutions resulting in 30% improvement in task completion rates
- Established user-centered design methodology reducing post-launch iterations by 50%
- Led design system implementation supporting 40% increase in feature release velocity
ZoomInfo
Product Designer
2022 – 2023
UX design for enterprise B2B platform serving 25,000+ business users.
- Designed scalable UI solutions resulting in 30% improvement in task completion rates
- Established user-centered design methodology reducing post-launch iterations by 50%
- Led design system implementation supporting 40% increase in feature release velocity
ZoomInfo
Product Designer
2022 – 2023
UX design for enterprise B2B platform serving 25,000+ business users.
- Designed scalable UI solutions resulting in 30% improvement in task completion rates
- Established user-centered design methodology reducing post-launch iterations by 50%
- Led design system implementation supporting 40% increase in feature release velocity
WORK EXPERIENCE
Codefresh
Product Designer
2022
Key features for CI/CD platform focusing on developer workflow optimization.
- Created DORA metrics dashboard system expanding from single brief to 5-view product suite
- Designed developer experience aligning with DevOps best practices
- Led design system implementation supporting 40% increase in feature release velocity
Codefresh
Product Designer
2022
Key features for CI/CD platform focusing on developer workflow optimization.
- Created DORA metrics dashboard system expanding from single brief to 5-view product suite
- Designed developer experience aligning with DevOps best practices
- Led design system implementation supporting 40% increase in feature release velocity
Codefresh
Product Designer
2022
Key features for CI/CD platform focusing on developer workflow optimization.
- Created DORA metrics dashboard system expanding from single brief to 5-view product suite
- Designed developer experience aligning with DevOps best practices
- Led design system implementation supporting 40% increase in feature release velocity
Codefresh
Product Designer
2022
Key features for CI/CD platform focusing on developer workflow optimization.
- Created DORA metrics dashboard system expanding from single brief to 5-view product suite
- Designed developer experience aligning with DevOps best practices
- Led design system implementation supporting 40% increase in feature release velocity
Codefresh
Product Designer
2022
Key features for CI/CD platform focusing on developer workflow optimization.
- Created DORA metrics dashboard system expanding from single brief to 5-view product suite
- Designed developer experience aligning with DevOps best practices
- Led design system implementation supporting 40% increase in feature release velocity
WORK EXPERIENCE
WORK EXPERIENCE
Technion – Advanced UX Research Study: Project for OwnID startup
UX Researcher
2000 – 2020
Comprehensive biometric authentication research for e-commerce applications over 12 weeks.
- Discovered 98% of users prioritize spam concerns over security during registration
- Conducted stakeholder interviews with startup founders and industry validation
- Executed mixed-methods study: 30 surveys, 5 interviews, competitive analysis, persona development
Technion – Advanced UX Research Study: Project for OwnID startup
UX Researcher
2000 – 2020
Comprehensive biometric authentication research for e-commerce applications over 12 weeks.
- Discovered 98% of users prioritize spam concerns over security during registration
- Conducted stakeholder interviews with startup founders and industry validation
- Executed mixed-methods study: 30 surveys, 5 interviews, competitive analysis, persona development
Technion – Advanced UX Research Study: Project for OwnID startup
UX Researcher
2000 – 2020
Comprehensive biometric authentication research for e-commerce applications over 12 weeks.
- Discovered 98% of users prioritize spam concerns over security during registration
- Conducted stakeholder interviews with startup founders and industry validation
- Executed mixed-methods study: 30 surveys, 5 interviews, competitive analysis, persona development
Technion – Advanced UX Research Study: Project for OwnID startup
UX Researcher
2000 – 2020
Comprehensive biometric authentication research for e-commerce applications over 12 weeks.
- Discovered 98% of users prioritize spam concerns over security during registration
- Conducted stakeholder interviews with startup founders and industry validation
- Executed mixed-methods study: 30 surveys, 5 interviews, competitive analysis, persona development
Technion – Advanced UX Research Study: Project for OwnID startup
UX Researcher
2000 – 2020
Comprehensive biometric authentication research for e-commerce applications over 12 weeks.
- Discovered 98% of users prioritize spam concerns over security during registration
- Conducted stakeholder interviews with startup founders and industry validation
- Executed mixed-methods study: 30 surveys, 5 interviews, competitive analysis, persona development
EDUCATION
Shenkar College of Engineering. Design. Art.
MDes in Design (in progress)
2025 – 2027
Design as a mediator in the dialogue between humans and AI — a study focused on cognitive engagement and user agency within digital interfaces
Shenkar College of Engineering. Design. Art.
MDes in Design (in progress)
2025 – 2027
Design as a mediator in the dialogue between humans and AI — a study focused on cognitive engagement and user agency within digital interfaces
Shenkar College of Engineering. Design. Art.
MDes in Design (in progress)
2025 – 2027
Design as a mediator in the dialogue between humans and AI — a study focused on cognitive engagement and user agency within digital interfaces
Shenkar College of Engineering. Design. Art.
MDes in Design (in progress)
2025 – 2027
Design as a mediator in the dialogue between humans and AI — a study focused on cognitive engagement and user agency within digital interfaces
Shenkar College of Engineering. Design. Art.
MDes in Design (in progress)
2025 – 2027
Design as a mediator in the dialogue between humans and AI — a study focused on cognitive engagement and user agency within digital interfaces
EDUCATION
Georgia State University
MSc in Applied Math and Computer Science
1990 - 1995
EDUCATION
Technion
UX Research
2024
Comprehensive biometric authentication research for e-commerce
Technion
UX Research
2024
Comprehensive biometric authentication research for e-commerce
Technion
UX Research
2024
Comprehensive biometric authentication research for e-commerce
Technion
UX Research
2024
Comprehensive biometric authentication research for e-commerce
Technion
UX Research
2024
Comprehensive biometric authentication research for e-commerce
EDUCATION
A wide range of design-related events and collaborations, including courses, conferences, and workshops
A wide range of design-related events and collaborations, including courses, conferences, and more
Netcraft, BBE, online etc
2020 – 2025
Key Achievements
1
Research-Driven Design
Conducted comprehensive biometric authentication research revealing 98% of users prioritize spam concerns over security, influencing product strategy for e-commerce platforms
1
Research-Driven Design
Conducted comprehensive biometric authentication research revealing 98% of users prioritize spam concerns over security, influencing product strategy for e-commerce platforms
1
Research-Driven Design
Conducted comprehensive biometric authentication research revealing 98% of users prioritize spam concerns over security, influencing product strategy for e-commerce platforms
1
Research-Driven Design
Conducted comprehensive biometric authentication research revealing 98% of users prioritize spam concerns over security, influencing product strategy for e-commerce platforms
1
Research-Driven Design
Conducted comprehensive biometric authentication research revealing 98% of users prioritize spam concerns over security, influencing product strategy for e-commerce platforms
2
Rapid Solution Delivery
Create detailed wireframes and prototypes to visualize the project and validate its functionality. This step helps in refining the design and making necessary adjustments before development.
2
Rapid Solution Delivery
Create detailed wireframes and prototypes to visualize the project and validate its functionality. This step helps in refining the design and making necessary adjustments before development.
2
Rapid Solution Delivery
Create detailed wireframes and prototypes to visualize the project and validate its functionality. This step helps in refining the design and making necessary adjustments before development.
2
Rapid Solution Delivery
Create detailed wireframes and prototypes to visualize the project and validate its functionality. This step helps in refining the design and making necessary adjustments before development.
2
Rapid Solution Delivery
Create detailed wireframes and prototypes to visualize the project and validate its functionality. This step helps in refining the design and making necessary adjustments before development.
3
Strategic Design Extensions
Expanded single dashboard brief into 5-view product suite that influenced entire product roadmap and generated industry press coverage
3
Strategic Design Extensions
Expanded single dashboard brief into 5-view product suite that influenced entire product roadmap and generated industry press coverage
3
Strategic Design Extensions
Expanded single dashboard brief into 5-view product suite that influenced entire product roadmap and generated industry press coverage
3
Strategic Design Extensions
Expanded single dashboard brief into 5-view product suite that influenced entire product roadmap and generated industry press coverage
3
Strategic Design Extensions
Expanded single dashboard brief into 5-view product suite that influenced entire product roadmap and generated industry press coverage
4
Design System Governance
Built embedded design system process with engineering champions, achieving 95% component adoption while reducing design-dev inconsistencies by 60%
4
Design System Governance
Built embedded design system process with engineering champions, achieving 95% component adoption while reducing design-dev inconsistencies by 60%
4
Design System Governance
Built embedded design system process with engineering champions, achieving 95% component adoption while reducing design-dev inconsistencies by 60%
4
Design System Governance
Built embedded design system process with engineering champions, achieving 95% component adoption while reducing design-dev inconsistencies by 60%
4
Design System Governance
Built embedded design system process with engineering champions, achieving 95% component adoption while reducing design-dev inconsistencies by 60%
Skills
Research & Strategy
User Research • Stakeholder Interviews • Competitive Analysis • Design Strategy • Product Roadmap Influence • SWOT
Research & Strategy
User Research • Stakeholder Interviews • Competitive Analysis • Design Strategy • Product Roadmap Influence • SWOT
Research & Strategy
User Research • Stakeholder Interviews • Competitive Analysis • Design Strategy • Product Roadmap Influence • SWOT
Research & Strategy
User Research • Stakeholder Interviews • Competitive Analysis • Design Strategy • Product Roadmap Influence • SWOT
Research & Strategy
User Research • Stakeholder Interviews • Competitive Analysis • Design Strategy • Product Roadmap Influence • SWOT
DS & Execution
Atomic Design Systems • Progressive Disclosure • Information Architecture • Rapid Prototyping • Design- Development Integration
DS & Execution
Atomic Design Systems • Progressive Disclosure • Information Architecture • Rapid Prototyping • Design- Development Integration
DS & Execution
Atomic Design Systems • Progressive Disclosure • Information Architecture • Rapid Prototyping • Design- Development Integration
DS & Execution
Atomic Design Systems • Progressive Disclosure • Information Architecture • Rapid Prototyping • Design- Development Integration
DS & Execution
Atomic Design Systems • Progressive Disclosure • Information Architecture • Rapid Prototyping • Design- Development Integration
Technical Collaboration
API Constraint Design • Technical Feasibility Assessment • Developer Design Mentorship • Cross-functional Leadership • Agile
Technical Collaboration
API Constraint Design • Technical Feasibility Assessment • Developer Design Mentorship • Cross-functional Leadership • Agile
Technical Collaboration
API Constraint Design • Technical Feasibility Assessment • Developer Design Mentorship • Cross-functional Leadership • Agile
Technical Collaboration
API Constraint Design • Technical Feasibility Assessment • Developer Design Mentorship • Cross-functional Leadership • Agile
Technical Collaboration
API Constraint Design • Technical Feasibility Assessment • Developer Design Mentorship • Cross-functional Leadership • Agile
Domain Expertise
AI/ML Interfaces • Fintech • Enterprise B2B Platforms • DevOps/CI-CD Tools • DX • Data Visualization • Biometric Authentication
Domain Expertise
AI/ML Interfaces • Fintech • Enterprise B2B Platforms • DevOps/CI-CD Tools • DX • Data Visualization • Biometric Authentication
Domain Expertise
AI/ML Interfaces • Fintech • Enterprise B2B Platforms • DevOps/CI-CD Tools • DX • Data Visualization • Biometric Authentication
Domain Expertise
AI/ML Interfaces • Fintech • Enterprise B2B Platforms • DevOps/CI-CD Tools • DX • Data Visualization • Biometric Authentication
Domain Expertise
AI/ML Interfaces • Fintech • Enterprise B2B Platforms • DevOps/CI-CD Tools • DX • Data Visualization • Biometric Authentication
Tools
Figma • Miro • FullStory • Mixpanel • Google Analytics • Hotjar • Lyssna • User Testing
Tools
Figma • Miro • FullStory • Mixpanel • Google Analytics • Hotjar • Lyssna • User Testing
Tools
Figma • Miro • FullStory • Mixpanel • Google Analytics • Hotjar • Lyssna • User Testing
Tools
Figma • Miro • FullStory • Mixpanel • Google Analytics • Hotjar • Lyssna • User Testing
Tools
Figma • Miro • FullStory • Mixpanel • Google Analytics • Hotjar • Lyssna • User Testing
AI
GenWay
AI
GenWay
AI
GenWay
AI
GenWay
AI
GenWay, User Persona, chatgpt, claude and more. All the time trying new tools
My Method
1
Constraint Triangle Analysis
Map business requirements, user mental models, and technical architecture to identify optimal solution space
1
Constraint Triangle Analysis
Map business requirements, user mental models, and technical architecture to identify optimal solution space
1
Constraint Triangle Analysis
Map business requirements, user mental models, and technical architecture to identify optimal solution space
1
Constraint Triangle Analysis
Map business requirements, user mental models, and technical architecture to identify optimal solution space
1
Constraint Triangle Analysis
Map business requirements, user mental models, and technical architecture to identify optimal solution space
2
Developer Partnership Strategy
Establish engineering champions who advocate for design consistency as workflow efficiency improvement
2
Developer Partnership Strategy
Establish engineering champions who advocate for design consistency as workflow efficiency improvement
2
Developer Partnership Strategy
Establish engineering champions who advocate for design consistency as workflow efficiency improvement
2
Developer Partnership Strategy
Establish engineering champions who advocate for design consistency as workflow efficiency improvement
2
Developer Partnership Strategy
Establish engineering champions who advocate for design consistency as workflow efficiency improvement
3
Systematic Implementation
Maintain synchronized design system/Storybook libraries while introducing quality improvements incrementally alongside feature development
3
Systematic Implementation
Maintain synchronized design system/Storybook libraries while introducing quality improvements incrementally alongside feature development
3
Systematic Implementation
Maintain synchronized design system/Storybook libraries while introducing quality improvements incrementally alongside feature development
3
Systematic Implementation
Maintain synchronized design system/Storybook libraries while introducing quality improvements incrementally alongside feature development
3
Systematic Implementation
Maintain synchronized design system/Storybook libraries while introducing quality improvements incrementally alongside feature development
4
Continuous Refinement
Leverage champion network to systematically elevate product standards through coordinated micro-improvements
4
Continuous Refinement
Leverage champion network to systematically elevate product standards through coordinated micro-improvements
4
Continuous Refinement
Leverage champion network to systematically elevate product standards through coordinated micro-improvements
4
Continuous Refinement
Leverage champion network to systematically elevate product standards through coordinated micro-improvements
4
Continuous Refinement
Leverage champion network to systematically elevate product standards through coordinated micro-improvements