Nana Messerer

Mid Level UX/UI Designer | Product Designer

ABOUT ME

Product Designer with 4+ years of experience working on complex B2B products. I'm passionate about creating innovative and user-friendly products. I translate complicated ideas into clear, intuitive experiences and enjoy shaping products powered by data and AI. I’m looking to join a team that values a technical background as a design advantage.

WORK EXPERIENCE

Startup (Client name changed for confidentiality, ТА)

Product Designer | B2B2C SaaS No-Code Customer Journey Platform

2025 – Contract

  • Successfully reduced workflow complexity by 50% by consolidating two tools into a unified platform.

  • Successfully reduced workflow creation time by 60% by redesigning product internal design system (validated via usability testing).

  • Designed AI document extraction automating manual data mapping.

WORK EXPERIENCE

WINN.AI

Product Designer | B2B SaaS Sales Intelligence Platform (AI-Powered)

2024

  • Created an ROI dashboard that made our startup’s impact visible through clear metrics — track performance, optimize playbooks, and recognize measurable gains in efficiency.

  • Successfully reduced manual effort from 20 min to 1.5 min, increased playbook adoption from 66% to 82% and fill rate from 7%to 63% by designing features that streamlined workflows.

  • Partnered with ML engineers to transform real-time AI call analysis into actionable CRM updates, structured insights, and trust-building transparency features, improving sales rep adoption of AI-driven workflows.

  • Migrated XD to Figma. Built 40+ component design system accelerating development, cooperated with developers on storybook creation.

WORK EXPERIENCE

Cello

Product Designer | B2B2C SaaS Urban Mobility Platform (10K+ Daily Users)

2023

  • Led end-to-end UX for parking platform.

  • Built a 130+ screen Design System ensuring 1:1 design–engineering parity, and formalized a design–dev workflow that increased delivery precision.

  • Enabled one-click Dark Mode through a unified DS and strong design–engineering sync, improving accessibility and visual consistency

WORK EXPERIENCE

ZoomInfo

Product Designer | B2B SaaS Marketing Intelligence & ABM Platform

2022 – 2023

  • Launched a new Campaigns Dashboard, achieving:
    - Reduced manual reporting time from 5+ hours to under 3 hours (40%+ reduction).
    - Increased advertiser spend by 5% within three months of launch.

    - Drove 75% adoption among ABM managers, with 2+ weekly usage within the first month.

  • Conducted user research revealing need for campaign visibility.

  • Built In-Market Score creation flow, including intent topics and websights intent conditions.

  • Redesigned Target Audience set operations critical failures

  • Conducted researches for reporting, customizable dashboards, recommendation panels and pagination

WORK EXPERIENCE

Codefresh

Product Designer | B2B SaaS CI/CD & GitOps Platform

2022

  • Successfully helped customers to increase FREQUENT CODE DEPLOYMENT up to 46 TIMES more, increase lead time to deploy up to 2.5 K times faster, reduce change failure rate up to 7 times lower, and increase TIME TO RECOVER FROM INCIDENTS up to 2.6 K TIMES faster by designing DORA metrics dashboard based on Google research for engineering leadership tracking these values.

  • Leveraged 20 years software engineering background to

    • design for DevOps workflows without extensive user research

    • design 5 more drill down dashboards extended main DORA dashboard.

WORK EXPERIENCE

Kadex, Freelance

Product Designer | Automotive Digital Platform

2021

Redesigned Admin Panel UX/UI increased task completion and user satisfaction, performed usability testing.

WORK EXPERIENCE

AT&T, Cisco, Nova …

Senior Software Engineer

2000 – 2020

Development for enterprise solutions across multiple industries: AT&T, Cisco, Nova Measurement Instruments, Halo Digital, Huawei etc.

EDUCATION

Shenkar College of Engineering. Design. Art.

MDes in Design (in progress)

2025 – 2027

Master’s Thesis (in progress)

EDUCATION

Georgia State University

MSc in Applied Math and Computer Science

1990 - 1995

WORK EXPERIENCE

Technion – Advanced UX Research Study: Project for OwnID startup

UX Researcher

2024

Comprehensive biometric authentication research for e-commerce applications over 12 weeks.

CERTIFICATION

Lovable

Product Makers Israel

2026

NoCode Product Creation WORKSHOP

EDUCATION

UX Research

Technion

2025

EDUCATION

UX/UI Design annual course

Netcraft

2020

EDUCATION

Front-End Development

BBE, Moscow

2020

EDUCATION

Compositional Design

BBE, Moscow

2020

Skills

Domain Expertise

Complex B2B Platforms · B2C

Core UX/UI Design Skills

Research METHODS · Design Systems · User Journey · Wireframing · Prototyping · OO UX · Information Architecture

AI

Lovable · GenWay · AI Driven Design · Midjourney · Runway · Nano Banana · Cupcat · Flow

Collaboration & Workflow

Design-Dev Integration · Agile · Communication · Creativity · Ownership · Remote team experience

Tools

Figma · Fullstory · Mixpanel · Lyssna · GenWay · Google Analytics · UserTesting · Hotjar

Dev Skills

Oop/Ood/Tdd · C++ · Python · C# · Css · Html · Win/Linux/Embeded Linux · Bandwith Management · Snmp · Sql · ...

Recommendations

Ziv Pitshon, Winn.AI

I have had the pleasure to work with Nana as a Product Designer in WINN.AI. Nana is gifted with great qualities for a Product Designer: Passion, Creativity, Out of the Box Thinking and one of the most important things - great inter-person relationship and fun to work with! Nana takes a challenge with a smile, looking forward to do the necessary research and finding ways to solve the challenge in the best way with respect to the objectives we are trying to achieve. She was able to create impact on many areas of our solution: from executive dashboard to real-time user experience through user workflows within our application. All was done with high professionalism and quick delivery without compromising on the quality. Nana is an asset to any company that hires her, she will have great impact on your product! If you want more details, I am more than happy to talk.

Ziv Pitshon, Winn.AI

I have had the pleasure to work with Nana as a Product Designer in WINN.AI. Nana is gifted with great qualities for a Product Designer: Passion, Creativity, Out of the Box Thinking and one of the most important things - great inter-person relationship and fun to work with! Nana takes a challenge with a smile, looking forward to do the necessary research and finding ways to solve the challenge in the best way with respect to the objectives we are trying to achieve. She was able to create impact on many areas of our solution: from executive dashboard to real-time user experience through user workflows within our application. All was done with high professionalism and quick delivery without compromising on the quality. Nana is an asset to any company that hires her, she will have great impact on your product! If you want more details, I am more than happy to talk.

Ashley White, Zoominfo

Nana is one of the strongest designers that I have had the pleasure of working with. Her previous developer experience allows her to identify issues before they arise. On numerous occasions Nana navigated me through difficult product decisions by providing several design options with unbiased reasoning. I loved collaborating daily with Nana and strongly valued her opinion. She will make a great addition to any team!

Ashley White, Zoominfo

Nana is one of the strongest designers that I have had the pleasure of working with. Her previous developer experience allows her to identify issues before they arise. On numerous occasions Nana navigated me through difficult product decisions by providing several design options with unbiased reasoning. I loved collaborating daily with Nana and strongly valued her opinion. She will make a great addition to any team!

Mohan Sun, Zoominfo

I had the pleasure to work with Nana on several projects at ZoomInfo. Nana is an experienced, talented and hardworking UX/UI designer. When it comes to user experience design, Nana is thoughtful, thorough, and quick to produce results on a short notice. In addition to design skills, she also possesses valuable technical knowledge, which helped the product team make the optimal design choice in several occasions. As an colleague, Nana is incredibly kind, supportive, and easy to work with. I would recommend Nana to any design or product team who’s looking for a strong and accountable UX/UI designer. If I can help answer any questions about her experience, please don’t hesitate to reach out to me.

Mohan Sun, Zoominfo

I had the pleasure to work with Nana on several projects at ZoomInfo. Nana is an experienced, talented and hardworking UX/UI designer. When it comes to user experience design, Nana is thoughtful, thorough, and quick to produce results on a short notice. In addition to design skills, she also possesses valuable technical knowledge, which helped the product team make the optimal design choice in several occasions. As an colleague, Nana is incredibly kind, supportive, and easy to work with. I would recommend Nana to any design or product team who’s looking for a strong and accountable UX/UI designer. If I can help answer any questions about her experience, please don’t hesitate to reach out to me.

My Method

Constraint Triangle Analysis

Map business requirements, user mental models, and technical architecture to identify optimal solution space

Constraint Triangle Analysis

Map business requirements, user mental models, and technical architecture to identify optimal solution space

Developer Partnership Strategy

Establish engineering champions who advocate for design consistency as workflow efficiency improvement

Developer Partnership Strategy

Establish engineering champions who advocate for design consistency as workflow efficiency improvement

Systematic Implementation

Maintain synchronized design system/Storybook libraries while introducing quality improvements incrementally alongside feature development

Systematic Implementation

Maintain synchronized design system/Storybook libraries while introducing quality improvements incrementally alongside feature development

Continuous Refinement

Leverage champion network to systematically elevate product standards through coordinated micro-improvements

Continuous Refinement

Leverage champion network to systematically elevate product standards through coordinated micro-improvements