business class digital

business class digital

business class digital

business class digital

Company

Company

Google

Google

Introduction

Introduction

BusinessClass is a joint EdTech initiative between Google and Sber, aimed at helping small and medium-sized businesses in Russia transition to the digital economy.

BusinessClass is a joint EdTech initiative between Google and Sber, aimed at helping small and medium-sized businesses in Russia transition to the digital economy.

Outcome

Outcome

Trained — 1 hour spent by the user on the site + viewing 7 content units (lesson, article, episode, webinar).

Team

Team

2 Product Designers, PM, 2 POs, Frontend Engineer, Backend Engineer, Analyst

2 Product Designers, PM, 2 POs, Frontend Engineer, Backend Engineer, Analyst

Role

Role

UX/UI Design

UX/UI Design

challenge

challenge

Business Class Digital needed a platform to support small and medium-sized businesses in scaling their operations. The challenge was to design a system that could combine education, tools, and analytics while remaining clear and engaging for a diverse audience of entrepreneurs. The key task was to structure a data-rich and content-heavy product without overwhelming the user.

solution

solution

We reimagined the user flow, creating a modular platform that adapts to different user needs — from business diagnostics to practical learning modules. The design emphasized clarity, intuitive navigation, and easy access to core features. Special attention was given to data visualization and reporting, ensuring that insights were not only accurate but also actionable and easy to understand.

design

design

The UI combined functional minimalism with a professional aesthetic, reflecting the credibility of the platform while remaining approachable for entrepreneurs. A restrained color palette, clear typography, and consistent design system provided structure and scalability. Visual highlights and interactive elements guided users through complex tasks, turning a dense business tool into an intuitive digital experience.

See full case study

See full case study

See full case study

See full case study