Biometric Authentication Research — effortless security with biometric logins

Biometric Authentication Research — effortless security with biometric logins

Biometric Authentication Research — effortless security with biometric logins

Biometric Authentication Research — effortless security with biometric logins

Company

Company

OwnID

OwnID

Introduction

Introduction

OwnID identity product enhances websites by integrating biometric authentication methods like Face ID and fingerprint into existing login and registration flows.
This streamlines the user experience, making authentication easier, more convenient, and more secure than traditional password-based methods.

OwnID identity product enhances websites by integrating biometric authentication methods like Face ID and fingerprint into existing login and registration flows.
This streamlines the user experience, making authentication easier, more convenient, and more secure than traditional password-based methods.

Outcome

Outcome

Users are much more concerned about spam and form length than security.

Users are much more concerned about spam and form length than security.

Team

Team

Service

Research

Research

challenge

challenge

This research explores how biometric authentication improves the signup experience in online shopping. Registration is often seen as a hassle, leading to drop-offs. Addressing their pain points can enhance the shopping experience and streamline online purchases.

solution

solution

This research demonstrates clear business value beyond user experience improvements. Our findings show 20% potential conversion increase and 98% user satisfaction scores, directly connecting authentication optimization to revenue growth.

Biometric authentication solves dual business challenges: reducing security risks while eliminating user friction - addressing both IT security requirements and marketing conversion goals. In competitive e-commerce markets, streamlined authentication creates measurable differentiation with quantified user preference data.

The solution delivers scalable ROI since authentication affects every user interaction, making this a high-impact investment. Our research provides stakeholder-ready validation for emerging technology adoption with concrete metrics supporting business case development.

Research and conclusions

Research and conclusions

This study combined qualitative and quantitative approaches, including stakeholder interviews, surveys, and literature reviews, to provide a comprehensive understanding of biometric authentication’s impact on user behavior.


LITERATURE

Our research approach builds on established UX research methodologies. We validated our findings against industry research from Baymard Institute (authentication conversion impact) and Nielsen Norman Group (password usability challenges), ensuring our conclusions align with broader user behavior patterns documented across multiple studies.

Key themes and conclusions

  • Lengthy and repetitive registration forms create friction, causing user drop-off.

  • Biometric authentication is perceived as both secure and user-friendly, reducing barriers to entry.

  • Fear of spam emails discourages users from registering.

Key recommendations

  • Enhance user trust and reduce friction by adopting familiar authentication methods like Face ID, fingerprint, or PIN.

  • Research building an authentication solution that seamlessly integrates with any website, much like how Stripe and PayPal simplify payments.

  • Research the possibility of external system that performs load balancing of the ads sent to the customers by context and frequency.

Social Login LENGTH Preference


27%

abandon forms due to length Convertica & FormStory Research

86%

bothered by length
SUPPORTS

Social Login Preference


77%

prefer biometric authentication Janrain & Blue Research Study

68%

prefer biometric authentication SUPPORTS

Security Concerns Preference


29%

consumers observed an increase in suspicious messages Convertica

28%

worried about safety
SUPPORTS

Spam Concerns


–

No Data

98%

avoid due to spam
N/A - Novel finding

BENCHMARKS / FINDINGS

Social Login LENGTH Preference


27%

abandon forms due to length Convertica & FormStory Research

86%

bothered by length
SUPPORTS

Social Login Preference


77%

prefer biometric authentication Janrain & Blue Research Study

68%

prefer biometric authentication SUPPORTS

Security Concerns Preference


29%

consumers observed an increase in suspicious messages Convertica

28%

worried about safety
SUPPORTS

Spam Concerns


–

No Data

98%

avoid due to spam
N/A - Novel finding

BENCHMARKS / FINDINGS

Social Login LENGTH Preference


27%

abandon forms due to length Convertica & FormStory Research

86%

bothered by length
SUPPORTS

Social Login Preference


77%

prefer biometric authentication Janrain & Blue Research Study

68%

prefer biometric authentication SUPPORTS

Security Concerns Preference


29%

consumers observed an increase in suspicious messages Convertica

28%

worried about safety
SUPPORTS

Spam Concerns


–

No Data

98%

avoid due to spam
N/A - Novel finding

See full case study

See full case study

See full case study

See full case study

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